Reconstruction of the value chain, the success of the challenge industry leader
Change products, the offensive leader
1. Product variety, color, style of innovation. With the rapid development of technology, increasingly shorter product life cycle, product color, style changes in popular faster, and therefore enterprises need to constantly speed up the upgrading of products, the timely introduction of new varieties, new colors, new styles to transformation strain.
2. Reasonably designed to reduce costs. Reasonable changes in product design is usually to reduce the cost of the product in order to save the financial cost of the buyer, so that more acceptable to the buyer.
3. Innovative products and services. Service is an extension of tangible products, consumers can bring greater benefits and better meet the needs, and products is increasingly becoming an important part.
Change processes
Reasonable to change the process can change not only reduce costs, improve product quality, they can even bring differentiated products, so as to successfully attack the leader in industry provide a basis.
Channel innovation
1. To open up new channels. With the development of the Internet, it is not restricted by space found within 24 hours of online marketing, product or service can be most directly through the Internet, the fastest growing express delivery to any corner of the world's customers, therefore, it was even predicted, virtual marketing the times come.
2. Seize emerging marketing channels.
3. Direct sales. Direct sales is to avoid intermediate links directly to the final consumer products through sales channels to boost sales of the flat end of the coverage and control.
In short, the re-structure the value chain is a creative activity, it is very important for the challenger role. Enterprises to re-structure the more the value of activities, the more likely challenger for the leadership of lasting competitive advantage.
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