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social desirability是什么意思

social desirability

社会愿望;

例句:

1.

Aren't the answers I have given in the survey subject to a social desirability bias?

我所给出的关于这个测试的答案受制于社会理想的偏见吗?

2.

It is a well-known phenomenon, called "social desirability response bias", which hasbeen studied by sociologists and market researchers for decades and requiresquestionnaires to be structured in highly specific ways to minimise inbuilt biases.

这是众所周知的现象,被称作“社会迎合反馈偏差”,这早已被社会学家和市场调研员做了数十年的研究,并要求非常具体的方式降低内在偏见的问卷结构。