Advertising time resources, new technology, new media saturation of emerging, "audience escape", policy limit make factors, the traditional advertising facing unprecedented new challenges, in this case implantable advertising arises at the historic moment, gradually become the future development of emerging strategy and advertising operation methods. We should recognize implantable advertising, not only as a kind of new forms of advertising, more should be considered as a new advertising ideas. It is in the market marketing idea developed under new advertising ideas.
This paper is a story about the theoretical research articles implantable advertising, implantable advertising from the basic concept of the rising background, research started to implantable advertising to deep dialysis, and then to the characteristics of the advertisement effect, implantable influence factors and the existing problems in study, studies involving marketing, psychology, etc. Through these study proposed implantable advertising marketing model and forecasting of implantable advertising strategy development trend. Paper is trying to China's communication of the development of the advertising media implantable provide a theoretical guide and media communication practice for reference.
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