Holiday Economy
As a kind of new economic phenomenon, holiday economy has become the hot point that people focused on . Holiday economy phenomenon shows that consumption structure has been diversified with the improvement of people's living level .The consumption concept of Chinese people tends to be mature in the booming holiday economy.
The traditional demand of the consumers for the essential products has been shifted into the demand for the leisure and comfort and improvement. therefore, the stucture of the products should be adjusted accordingly to live up to the development of the society and meet the need of the improvement of the living quality of the people
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