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Abstract
The 21st century is an era of e-commerce, the development of e-commerce is an effective way to develop the national economy, is an important means to improve the comprehensive competitiveness in China, is the irresistible trend of the times. In ordinary life, we are exposed to the most e-commerce is online shopping. There is a characteristic not difficult to find, that is, whether it is physical market or online shopping market, clothing is a mainstream commodity, especially women. In this issue, we will study the market situation in the China shop, Chinese apparel industry in the online shopping market development and the women's market Taobao, and try to establish a women's shop on Taobao, the shop planning and promotion
Keywords: e-commerce, online shopping, Taobao, women shop, planning and promotion
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